Project Description
Project Brief – School Video Northampton
Create an up beat video showing off all the good qualities of Kings Heath school. You will need to film a number of interviews as well as capture the school day. All will need to be filmed in one day between school hours.
School Video
School Video
The Final School Video
Challenges
The key challenges were being sure we would be able to get great comments from those we interviewed whilst still having time to capture as much as we could of the school, such as the lessons and the facilities.
Initial Concept Planning
In order to produce this video we had to spend a lot of time planning how we would shoot everything. We worked alongside the school to ensure all the timings were correct and from there we could have a better idea of when we could film everything.
Drafts & Revisions
The way we approach filming the school promos is to work with the school and come up with a shooting schedule, rather than just turn up on the day and hope for the best. By having a schedule in place it means we can also make quick decisions should things need changing as they invariably do.
Final Delivery
As with all our other videos we were able to discuss ideas beforehand so we knew what sort for style they wanted to go for. We were also able to work on shooting schedule, which meant we could avoid disrupting the lessons as much as possible and arrange interviews in between lesson times.
Final Results
The way we approach filming the school promos is to work with the school and come up with a shooting schedule, rather than just turn up on the day and hope for the best. By having a schedule in place it means we can also make quick decisions should things need changing as they invariably do. Thankfully all the planning helped to make the shoot go perfectly as we managed to get some great shots of the school and hopefully this has shown you how brilliant this school is!
Feedback
Feedback has been really positive and there have been a few tears shed when people have watched the video, which is always a good sign in our books. The video has worked really well on social media, with viewing figures via Facebook and Twitter rising by 170%. The Tv Advert is below so have a look and I hope you enjoy what you see.
Share it and pass it on to anyone who you think might be interested in the school.
You can view the school here: Kimichi School