As with every job that we undertake we ensure that we sit with the senior leaders and get a real understanding of what is needed for the project. This particular project had many aspects to it and each one had to fit perfectly. Once the branding was created we could then look at the design of the website in more detail.
We knew that Robin Hood Multi Academy Trust didn’t want a school website as such but instead wanted something that would describe their ethos and showcase why other schools/teachers should think about joining them.
This gave us a real sense of creative freedom so we were able to produce something that was very colourful as well as giving us a chance to showcase some of the photos that we were also asked to take for the school.